"THERE'S NOTHING I LIKE MORE THAN SOMEONE SAYING IT CAN'T BE DONE"
WE BEGAN DIFFERENTLY
At ŠKODA, life began not on four wheels but on two.
Our founders Václav Laurin and Václav Klement started out making bicycles in the 1890s, and went on to produce motorcycles before they eventually progressed to manufacturing automobiles in 1905.
Difference, you might say, is in our very DNA.
WE DESIGN DIFFERENTLY
The distinctive look of our cars is inspired by the traditional Czech art of crystal glass design.
You can see this in the clear, sharp lines and dynamic shape of our Kodiaq SUV, for example. Look even closer and you’ll also see a crystalline structure in the details, such as the design of the headlights and the decorative trim.
Nothing is ordinary. But then, when its designed by Jozef Kabaň, who styled the exterior of the iconic Bugatti Veyron, you would expect nothing else.
WE THINK DIFFERENTLY
We’re not a car manufacturer that likes to reel off performance figures and specification lists for their own sake.
We take a more human approach. We concentrate on developing innovations which make the experience of driving our cars – and of being driven in them – more enjoyable.
They can be big things, such as maximising space to make it easier to carry all the paraphernalia of your busy life. They can be small, thoughtful touches such as an umbrella stored in the car door in case of an unexpected shower.
But they have to be really useful. In real life.
WE’RE CHOSEN BY THOSE WHO THINK DIFFERENTLY
We’ve noticed that ŠKODA cars are driven by a particular type of person. It’s nothing to do with age, income or any other social demographic, but attitude.
ŠKODA drivers are independent thinkers who make their own choices. They’re happy in their own skin.
And they’re extremely happy in our cars. We’re very proud that our drivers are among the most loyal and satisfied around.
They love driving something different because they’re driven by something different.
Just like us.