ŠKODA is Driven By Something Different and celebrates individuals like Paloma Faith who share this attitude - independently minded people who are confident in their own skin and want to make a positive impact on the world around them.
The life story of Paloma inspired the video for her amazing version of ‘Make Your Own Kind of Music’ - a campaign anthem that shares a joint belief and encourages people to go their own way. You can see this alongside other ŠKODA exclusive content below.
“Driven by something different”
On 27th February, Paloma performed for the first time her version of the 1960s classic, Make Your Own Kind of Music, a song we feel reflects what ŠKODA and Paloma both believe in. View the words to that song in our lyric video below.
“Make your own kind of music, even if nobody else sings along.”
Paloma Faith is Driven By Something Different. Learn how Paloma makes her own kind of music below in some exclusive behind the scenes footage from the making of the TV commercial for the All-New KAROQ.
“People assume that you’ll never truly realise your ambitions, when actually in the end it’s what’s helped me realise my ambitions.”
In partnership with Paloma Faith and the Prince's Trust, we have launched the ŠKODA Driver's Seat Initiative. We are looking for people aged 16-25 who show a Driven By Something Different attitude, have a passion for the arts and want to gain new skills to better themselves and their community.